The NHL has signed new multiyear deals with FanDuel and BetMGM to become the league’s official betting partners. FanDuel is the league’s exclusive daily fantasy partner, and the partnership extends to Canada, where sports wagering was legalized last summer. The two companies will receive custom content across NHL-controlled media channels. The NHL and its partners plan to use the money raised from the bets to fund NHL-related charitable endeavors.
NFL officials expect the new deals to generate approximately $270 million for the league this year. These new agreements have a few perks, including exclusive access to league data, marketing, and tying brands to statistics. This is great news for fans and the NFL, but it’s not a guarantee that these partnerships will work out. In the meantime, NFL teams are actively seeking partnerships to enhance the fan experience and increase revenue. With so many ways to bet on the game, it makes sense to add an official betting option.
After the Supreme Court’s decision, Delaware legalized sports betting and three Delaware casinos began accepting wagers in June. The state hopes to add more sportsbooks, and mobile betting is on the table as well. Meanwhile, in Florida, lawmakers approved a bill that would allow 60 retail sportsbooks and more than 30 online sportsbooks to open by 2021. Currently, the process of approving each sportsbook application is taking place. However, the state’s regulatory agencies are hoping to have legal sports betting in the state by the end of the 2021 season.