In the past three years, the partnership between sportsbooks and leagues has exploded across the United States. Now, nearly two dozen state markets have launched, with more on the way.

Historically, the NFL has been cautious when it comes to gambling content. Its players and teams are not permitted to bet in the stands, and it’s forbidden to set up in-stadium betting kiosks. However, it is permissible to incorporate gambling content into the broadcast, including lines, spreads, and free-play games. This article will look at how the NFL is doing that.

The NFL recently introduced a suite of official sports betting partners. These include DraftKings, Caesars, FanDuel, and WynnBET. They all have unique benefits. For instance, Caesars offers the best odds, while FanDuel is the PGA’s newest betting partner.

As the NFL’s sports gambling strategy continues to expand, it’s now moving more strategically. It has even developed partnerships with governing bodies and gaming operators. But, it’s still far from the first to do it.

Aside from the obvious, the NFL also forged a multi-year marketing and advertising relationship with ESPN. Not only will this partnership provide fans with gambling content, but it’s one of the most aggressive pushes by media companies.

In addition, the NFL has licensed data and video to sportsbooks around the world. So, while there’s no official NFL sports betting app, there are plenty of mobile sportsbooks in Michigan. Among the most popular are Caesars Sportsbook NY and BetMGM.