The NFL is the last major American sports league to have signed an official betting deal. In an announcement in April, the league named three sportsbooks as official betting partners. As official betting partners, these companies will have access to league data and statistics, and can use that data to promote their relationship with the NFL and tie their brand to statistics. If the five-year deal is successful, the NFL will receive nearly $1 billion in revenue, and can opt out after three years if it does not see value in continuing the partnership.
The league has also signed a deal with Wagr, a company that provides online and mobile sports betting services. The new stadium is expected to be finished in time for Sunday’s game. In the meantime, Wagr and the Nashville SC have been working together to make this a reality. The raucous atmosphere at Nissan Stadium helped the team go unbeaten in their first home games in 2021. The NFL is committed to helping its franchise reach the top of the MLS by 2023, and this agreement paves the way for a successful season.
In addition to these benefits, licensed betting sites provide information and resources for consumers. Many include links to support resources like the National Council on Problem Gaming’s 1-800-GAMBLER and the American Addiction Centers. Licensed gambling sites also ensure that their games are fair, bets are honored, and that the customer’s funds are secure. They also have legal protections for consumers. As a note, betting on sports is not permitted everywhere.