The NFL is the last major American sports league to sign official betting deals. Recently, the league announced that three sportsbooks would become its official betting partners. These partners will gain access to official league data and can promote their relationship with the league and tie their brands to game statistics. If the five-year deal is successful, the NFL will receive nearly $1 billion, though it has the option to opt out after three years. In return, the sportsbooks can offer exclusive NFL content to their users.
In the wake of legal sports betting in the U.S., sportsbooks were eager to partner with an official partner in the sport. Indy 500 fans are no exception. The new partnership between NASCAR and Caesars Sportsbook creates bespoke head-to-head markets for fans. Using data and insights from these partnerships, the sportsbook will be able to offer exclusive content on its website and other NHL-controlled media channels.
In addition to the official betting partnership, the companies will work together to provide fan experiences branded with their brands, including a mobile app. The new mobile app will include the latest betting odds and enhanced offers for fans. The partnership will also include content in multiple languages, such as a Prediction of the Week delivered by Luis Garcia. Both companies will also partner with LaLiga to distribute highlights to users who bet on the games. There are no other companies that can provide such services to their customers, so this partnership is particularly important.