The NFL is the last American sports league to sign an official betting deal. They have announced a partnership with three sportsbooks, which will give them access to official league data and help promote their relationship with the league. This deal, which will run for five years, will pay the league nearly $1 billion. If all goes well, the NFL can opt out at the end of three years. However, the NFL has not said whether or not they will continue working with the betting partners.
As part of this partnership, DraftKings will use the official trademarks of the PGA TOUR in its mobile sports betting app and in its physical sportsbooks. The partnership will also grant DraftKings the rights to advertise on TOUR media and on partner platforms. They will also have the rights to create pre-game betting programming and distribute highlights to users. Golf is the fourth most popular sport on DraftKings, so this new partnership is great news for the sport.
In addition to the NBA and the NFL, other sports leagues have signed official betting deals. The deal with MGM will allow sportsbooks to use their logos and team logos on their oddsboards. The deal could be a precedent for other leagues, as William Hill’s U.S. CEO recently revealed that he is receiving daily calls from teams looking to partner with sportsbooks. The first sportsbook in New York will launch on January 8, 2022, and online sports betting will be legal in that state by then.