The NFL is the last major American sports league to sign an official betting deal. The league recently announced three sportsbooks as its official betting partners. These companies will get exclusive access to league data, help promote the league’s relationship, and tie their brands to sports statistics. If the five-year deal goes as planned, the NFL will earn nearly $1 billion. After three years, however, the NFL can opt out of the deal. Here are a few benefits of NFL betting partners.
BetCity, a Dutch sportsbook, is extending its sports betting footprint. In January, the company announced its official sponsorship of the Campeonato Carioca, one of the most watched regional football tournaments in Brazil. The deal extends to Canada where sports wagering was legalized last summer. In addition, BetCity will continue to receive exclusive content and data across NHL-controlled media channels. Fans will also be able to place bets on their favorite teams in the world cup.
In addition to these perks, betPARX plans to offer branded fan experiences during the Memorial Tournament. This will elevate the golf fan’s experience. In the past, the company has made waves in the golf world by partnering with the Memorial Tournament. As a result, it has parlayed its influence into becoming the official betting partner of the PGA Tour. In addition to betting on PGA Tour games, betPARX will also gain access to the PGA Tour’s intellectual property and video highlights.