This fall, the NFL will have official betting partners. The league recently announced multiyear deals with DraftKings, FanDuel, and Caesars Entertainment. These deals will allow the three companies exclusive access to NFL content, and it paves the way for betting content to be included in NFL Network broadcasts this fall. The NFL isn’t the first major sports league to bring gambling into the fold, but it’s certainly the latest.

Since the Supreme Court ruling legalized sports betting in several U.S. states, betPARX has been able to capitalize on its popularity by offering branded fan experiences during the Memorial Tournament. Since it entered the golf industry with the Memorial Tournament, betPARX has leveraged its influence to become the official betting partner of the PGA Tour. PGA Tour intellectual property, video highlights, and branded fan experiences will be available to bettors, and the company plans to create new products based on that content.

Getting legalized for sports betting was a long road. There were plenty of operators waiting in the wings when it finally came to pass. However, this is no Wild West. Licensed sportsbooks must check many boxes before they can open their doors. After undergoing the rigorous approval process, they can start accepting bets from fans in the regulated states. So, what’s next? Official betting sites in the U.S. and elsewhere in the world will soon be able to offer customers a high-quality live experience.